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One of the great things about social media is that there is constant innovation. One way that innovation occurs is in the form of tools to organize and streamline your social media. Providing everything from simple schedulers to complex analytics, there are numerous apps and tools that can help you be more efficient and effective with social media. I’ve put together a list of ten of the most popular social media tools:

1 – Facebook scheduler

This is one of the simplest tools, and one of my favorites. It’s a feature of Facebook pages – not an extra app, and there’s no requirement for minimum number of likes or other kinds of interaction. Posts of every sort allowed on Facebook (text, images, links, and videos) can be set up just like a regular live post, and then scheduled for any time in the future. You can also view posts that are scheduled, and edit and reschedule any posts that haven’t gone up yet.

2 – Facebook insights

Facebook insights does require that your Facebook page have at least thirty likes before you can access it. The insights are quite comprehensive – you can view overall stats, like numbers of interactions per day, or you can view specifics like viewers from different geographic regions or numbers of comments versus shares for each post. And this, like the scheduler, is part of Facebook itself, so there’s no need to authorize an external app.

3 – Twitter hashtags

Hashtags are a powerful tool, and this tool requires no special apps or pages, but simply a knowledge of how to navigate Twitter itself. You can find popular or important topics on Twitter by looking at their trending hashtags. You can search for users or content by subject if you know a hashtag for it – for example, hashtags like #church or #pastor can bring up a wide range of related topics, or you can narrow your search with a more specialized hashtag like #churchsoftware. You can also use hashtags (or create your own) to participate in trending topics, Twitter chats, or simply to make your profile more visible to anyone searching for that hashtag.

4 – Twitter analytics

If you have a Twitter account, just go to This is a relatively new feature of Twitter that lets you track the popularity of posts and other basic analytics. So far there are no quick links to access this dashboard from your regular Twitter page (and if it’s available on a mobile Twitter app yet, I haven’t found it). But this is still a nice new feature because you don’t have to rely on an external app or program to track your Twitter posts or interactions.

5 – Hootsuite

Hootsuite is a tool that gives you access to multiple social media accounts all at once. You can view your newsfeed, your interactions, and schedule posts all in one screen on Hootsuite. You can manage multiple Facebook and Twitter pages, if your organization has more than one page, or if you want to manage a public page and a personal profile from the same dashboard.

6 – Buffer

Buffer is very similar to Hootsuite, but it only offers a scheduling tool, rather than a full dashboard with scrolling content streams and interactions. Like with Hootsuite, though, you can manage multiple accounts, and you can schedule posts for days, weeks, or even months in advance.

7 – Tweepi

This is a tool specifically for Twitter. Tweepi lets you see all of your followers and all of the accounts that you follow at a quick glance. If you’re wanting to adjust your followers/following numbers on Twitter, or if you just want to clear out inappropriate or unused accounts, Tweepi is an excellent tool. You can sort users according to following, time of last tweet, and other criteria, based on what you’re wanting to see.

8 – SproutSocial

SproutSocial is another multi-function tool like Hootsuite, but this tool offers analytics and a wide range of other services best suited to a large organization. A mega-church or a large international ministry with dozens of employees could probably benefit from many of the paid services that SproutSocial offers.

9 – Komfo

Komfo, like SproutSocial, offers many different levels of access for large or growing organizations. One of Komfo’s strengths is helping organizations to build a large following on Facebook, but they provide services for multiple social media sites.

10 – Tweetdeck

This is an app offered by Twitter itself, but it is a separate site, not integrated into Twitter itself. It offers specialized search features and provides easy access to multiple Twitter accounts simultaneously.

There are many other apps and tools to choose from besides these. Also, many of these tools work on a mobile platform in addition to the desktop format, and/or they have their own mobile apps. So whether you use a computer, a tablet, or a phone, you can find many simple and convenient ways to maximize your time and get the most out of your social media.

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