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Sometimes, when we're trying to put our best foot forward, we cross the boundary of honesty into that murky, gray area of stretching the truth. Maybe even dishonesty.

This excerpt from an article by Gary Molander offers sound advice on how to market your church without misleading your audience.

"Are we really using accurate adjectives to describe the object of our design? If a church program isn’t amazing, then don’t call it that. Or transformational. Or inspiring. Or successful. If it’s not really a place that most people call 'home', then don’t use the slogan 'a place to call home'. There’s nothing wrong with using any of these words or phrases, but churches need to make sure they’re accurately describing what’s really happening, not what they only hope is happening. Words matter."

To read the entire article, click here.

 

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