By Krista Neher


I often get asked about how I use different tools and technologies to stay productive and efficient. As a CEO and entrepreneur, things can get overwhelming sometimes. Just staying on top of email is an endless task for me.

I wanted to share with you some of the tools and technologies that I’m using to maximize my efficiency.

1. Evernote – Evernote is a free application that allows you to take notes. All of the notes are completely searchable, so it is far easier for me to find a note through Evernote vs. hunting through pages of notes that I took by hand. I can also easily email out my Evernotes, so it is a quick and simple way to take notes to share with others. Evernote also supports audio recording and images.

2. Rapportive – Rapportive is a Gmail plugin that searches for my contacts on social networks like LinkedIn, Facebook and Twitter. Without leaving GMail I can follow or send an invitation to connect. It also shows the latest social network updates, so when I’m sending a message I can see if the person just returned from vacation or something, which makes me seem attentive. Mostly I like this because it is a quick and easy way to add people I am emailing to my social networks.

3. YesWare – I discovered this a few months ago (hat tip to Joanne Westwood) and it is a better and cheaper alternative to Boomerang for gmail. It allows me to schedule emails to go out at future dates, send me reminders to follow-up if I don’t hear back and it lets me quickly send form emails to people. Excellent productivity booster for gmail.

4. GTasks – One of my problems is remembering what I need to do – if I don’t write it down I forget it. GTasks is a mobile task application that connects with my Google calendar. I can schedule repeating tasks, for example every Friday to write a specific blog post or a one-time task, like to follow up with someone in a month. I can create different task lists, and I have one for myself and also keep them for my employees, or longer term objectives and goals.

5. Mobile Apps – Stay on top of social networks by using mobile applications. I have Twitter and Facebook Pages alerts set to come directly to my phone. This way I don’t have to check in all day – I get the notifications when I’m checking in on my phone.

6. Google Drive – Collaborating between people can sometimes be time consuming – sending files back and forth, tracking changes, etc. We use Google Drive to share documents. The real BONUS is that if you download the Google Drive app to your computer you can directly add and use files from Google Drive, similar to how you would use Drop Box. This makes sharing easy and allows multiple people to access one single document.

7. Google Voice – Google Voice has changed the way that I think about voicemail and phone lines for my business. It is free to create a Google Voice account and you can choose your own phone number. When you get a call you can set it to display that the call came from Google Voice so you know it is a business call. Google Voice also emails you a transcription of the call (that you can forward to others on your team) and sends you a text.

Any tools that you use that I should know about?

Krista Neher

Author: Krista Neher

Krista Neher is the CEO of Boot Camp Digital, author of the bestselling Social Media Field Guide, Visual Social Media Marketing and the textbook Social Media Marketing: A Strategic Approach and an international speaker. Krista is a social media pioneer, having run one of the first successful corporate Twitter accounts – before social media was even a recognized phrase. Krista has over 10 years of branding and marketing experience, working with companies like Procter & Gamble, GE, Macy’s, Google and the United States Senate and has been featured as an expert in the New York Times, CNN, Wall Street Journal, NBC, CBS, Mashable and the Associated Press. Krista is passionate about social media and created one of the first accredited social media certification programs in the world.