By Josh Burns
I’ve been posting a lot about content recently. And while content is what provides value for your church and your community through social media, it is not the foundation of your church’s social media presence. Content will not keep your church’s social media presence going in the long run. Relationships will keep your church’s social media presence alive in the long run. <– [Tweet that]
Relationships should be the foundation of what you do online as a church (my friend just wrote a book about this). Of course the gospel is at the center of those relationships, but if you’re not creating a relationship online, then you’ll never see that relationship turn into an offline relationship. And as I’ve talked about before, our goal at Park is to eventually turn an online relationship into an offline relationship. We ultimately want to create face-to-face relationships with the goal of seeing people come into a relationship with Christ, but the chances of that happening are slim if you’re not creating a relationship with them online.
Content and Relationships
The balancing act comes with content and relationships. These two pieces should be keystones of your church’s social media presence, so you must ensure that they are both present. Content creates the relationship and the relationship then leads back to the content. They are two sides of the same coin.
What you must avoid in your church’s social media presence though is posting content for the sake of being seen. If this is your strategy then you’re just going to be adding to the noise, and you’ll gain even less attention. In 2014 you must be posting quality content more frequently in order to reach more people, but one of the first questions you should be asking yourself when creating a post for social media is “Do people care about this?” If the answer is “No” or even “Maybe” then you need to rethink the social media post. If you’re just creating posts in order to have something on your Facebook Page, that’s not a good enough reason to post it. <– [Tweet that]
So before you create that next Facebook post, or that next tweet I want you to ask yourself two questions:
- Do people care about this?
- Is this post furthering a relationship?
If your answer to one or both of those questions is “No,” you need to go back and figure out how to answer those questions with a “Yes.”
The Church is about the gospel. In order to communicate the gospel you must have relationships. If you’re not creating relationships through your church’s social media presence, you need to go back to the drawing board.
How do you create relationships with content through your church’s social media presence?