By Krista Neher

Source: KristaNeher.com

Many event planners and organizers ask about creating a hashtag for an event.

What is a hashtag?

Check out this video to understand what a hashtag is and why you would use one:

How do I Create a Hashtag for an Event?

To “create” a hashtag you simply choose something and tell people to use it. There isn’t a hashtag registry or anything. Check that the hashtag isn’t already being used. The easiest way to do this is by searching on Twitter. Hashtags are typically used across Twitter, Instagram and Facebook.

Some Tips for Creating a Great Hashtag:

  • Avoid numbers – they confuse people
  • Choose something obvious
  • Shorter is better
  • Avoid words that are difficult to spell
  • If it is an annual event, there is no need to include the year
  • Remember, people only have 140 characters to use — the hashtag shouldn’t be too long or it will use most of your characters

Don’t Forget to Promote the Hashtag

Hashtags only work if people actually use them. Promote the hashtag:

  • Include it on your website
  • Include it in your social media mentions
  • Share it in pre-event emails
  • Mention it at the event
  • Include it in the event program
  • Put it on the nametags
  • Use it in the slide template
Krista Neher

Author: Krista Neher

Krista Neher is the CEO of Boot Camp Digital, author of the bestselling Social Media Field Guide, Visual Social Media Marketing and the textbook Social Media Marketing: A Strategic Approach and an international speaker. Krista is a social media pioneer, having run one of the first successful corporate Twitter accounts – before social media was even a recognized phrase. Krista has over 10 years of branding and marketing experience, working with companies like Procter & Gamble, GE, Macy’s, Google and the United States Senate and has been featured as an expert in the New York Times, CNN, Wall Street Journal, NBC, CBS, Mashable and the Associated Press. Krista is passionate about social media and created one of the first accredited social media certification programs in the world.