Facebook has shown a great way to stream live at no extra cost or help. Back before smartphones and Facebook were born, churches had to use a TV or a radio station to stream their program live.
Such a method of mass communication is quite difficult to get done. It requires labor and specific equipment. Moreover, it’s time taking and expensive at the same time. But now with the recognition of Facebook across the globe, streaming live is not that troublesome.
Why You Need to Use the Facebook Channel
Facebook has come a long way in their services and facilities. It has seen a constant rise in the number of active users from 2008. Facebook currently has 2.23 billion active users. This social media platform is one of the oldest and is the most sought after. Almost everybody has an account whether it is a child or an elderly person.
It gives people a peek into what other people are doing, the events they are attending, and the places they have been to. People turn to Facebook to raise voice against injustice, to seek help in case of a problem, to raise funds for a social cause, and to invite people for any occasion.
Following are the reasons why it’s better to use Facebook to stream your program live:
- This is the only social media platform which can be used to live-stream your services for as long as you wish.
- If you decide to use Facebook, all you need to do is to tap on the live stream button, and Facebook will open the camera of your smartphone, and you are good to go.
- Some church app services require you to pay around $100 or more just to broadcast your services, and on the contrary, you do not pay anything on Facebook.
- For TV and radio stations, you need to have connections with people who own TV channels or people working at the radio station. But on Facebook, you just need to have an account.
- Your devotees will get an instant notification that a program is being streamed live rather than accidentally finding the program while surfing channels on TV or radio.
5 Great Tips to Apply when Using Facebook Live
Simply going live is not enough for your church service to be successfully seen by everyone. The video has to be of good quality and must look professional:
Make a Descriptive Title
You have to describe the event in proper terms. The description should be short but informative enough so that the people know what is actually happening in the program. It is better to have the name of the program written in the description rather than a date. You may also tell the audience about the program when you start the service video. Another option is to put the title after the video is done on your Facebook page. For some people, it would be really helpful if you will do a live stream/recording of the event. This can be really useful for students who write essays on the topic.
Think of Promotion
Make sure your target audience is a part of your Facebook page or group. If they are not, you need to promote your page across the audience. It is important to reach out to people near the church and even further. This is important because if there are not enough audience, then the whole video will be a waste of time. You can promote your page for a meager 5$. Another option is just to ask the people to share as much as they can.
Avoid Filters, Emojis or Stickers
Filters and stickers are a complete “no” when it comes to live-streaming church videos. Your video must look professional. It would look like a children’s video or a party video. Additionally, the phone should be held in a landscape manner. You may use other video options instead of filters and stickers.
Check Technical Settings
It is important to have the right technical tools for recording the video. One of the most important things is lighting inside the church. If there is not enough bright light inside the church, the video will not be interesting or be difficult to watch. The quality of the video will stoop down.
Also, the microphone setting must be correct. Try to avoid any extra sounds from surroundings. Also, avoid any other gadgets nearby the speakers or laptop. You might want to use a tripod or a mobile stand for your device. If you just hold the device with your hand, the video is going to be shaky.
Provide Quality Content
You as a minister or priest must be concerned about the quality of the content that you are going to stream live. You have to be prepared before starting the video and have the order of the video in mind. Additionally, you must make live videos consistently maybe every month or every 2 months. You might want to broadcast your entire service or just a part of it.
You should also think of the steps to live-stream your video. Facebook is the easiest social media platform to work on – live-stream video is no exception. The following steps will lead you to it:
- Click on the part where you need to post something (What’s on your mind?).
- A window opens up, and when you scroll down, you have to tap on the button “Go Live”.
- Finally, you press on the red button to start recording.
- Write the description and make sure it associates with your live-stream.
- If you want to use the computer for live-stream, you need to use special software to record the video.
- Or if you want to use different hardware (camera or laptop), you again need another software to connect with Facebook “Go Live” option.
Churches hold important programs, and it is crucial for people to see them. Churches can use Facebook Live to broadcast their services, as Facebook is not expensive, easy to use, and most importantly, it can help to reach thousands of people simultaneously.
Also, Facebook is the most used social media platform as compared to Instagram and Twitter. If you haven’t already tried it, we suggest you give Facebook live-stream a chance.
Emma Rundle is a prolific freelance writer, who works for Edu Birdie and provides dissertation help. She holds a degree in Marketing and believes that social networks are a virtual part of real life and that we all should know how to use it properly. However in her free time she prefers to be disconnected and enjoys hiking, reading and cooking.