By Phil Cooke


The biography you write for your various social media platforms is critical for connecting you with people. In many cases, you don’t have much space, and with platforms like Twitter, an intriguing bio is one of the top reasons people decide to follow you. And yet, most people put very little thought into a good social media bio.  Here’s some key suggestions:

1) Use a good photo – and it should be a close up. Most social media bios only have space for a very tiny photo. I’m constantly amazed at the wacky shots people use on Twitter that you can’t possibly recognize or understand. You can have fun, but be clear who you are.

2) If growing and developing your brand is important, then use your real name. Creating a silly Twitter account like “Steve Martin’s Banjo” can be funny, but it’s not helping get your name out there. Social media is too important for extending your brand to ignore this.

3) You don’t have to be realistic. In other words, your bio can be cute, satirical, or ironic, as long as it describes you. Here’s what some consider the 20 all time best Twitter bios. If you know any of these people, you know these short bios actually describe them. Granted, this is a more viable approach if you’re well known. Even if you’re unknown, be creative, but write a bio that helps people understand who you are and what you do.

4) Finally – keep it updated. If you write a new book, release a new album, or complete a significant project, update your bio immediately. Remember – social media is a powerful marketing tool, so let the world know what you’re doing.

Any good suggestions I’ve missed?


Author: Phil Cooke

According to former CNN journalist Paula Zahn, Phil is rare – a working producer in Hollywood with a Ph.D. in Theology. He’s produced everything from Super Bowl commercials to creating the most successful Christian media programming of the last few decades. His book, “One Big Thing: Discovering What You Were Born to Do” was named by The Washington Post as one of the Top 5 Business Books of 2012. His most recent book, “Unique: Telling Your Story in the Age of Brands and Social Media” is inspiring the Church to engage today’s disrupted and distracted culture. In addition to writing at, he’s also a contributor to The Huffington Post, Fast Company,, and