By Krista Neher
Most event planners want to generate social media mentions at their event — to build awareness and drive attendance for the next year. The challenge is always HOW to get people talking.
I recently put on a social media marketing conference in Cincinnati Ohio, and we wanted to make the event more interactive by encouraging our audience to share their experience on Twitter. In addition to sharing a hashtag, we created a number of contests to remind people to keep tweeting and to bring visibility to the event.
As a result, we were actually a trending topic on Twitter for the day
In addition to including the hashtag everywhere, we also ran a number of contests including:
- Best tweet from each keynote (selected by the keynote speaker)
- Most interesting Tweet of the day
- Best instagram photo of the day
- Best quote from a speaker for the day
- Most retweeted Tweet of the day
The result was that we had a variety of prizes throughout the day which kept the enthusiasm level high. Our prizes were small – Boot Camp Digital prize packs or a free book.
This is a strategy that can be used by speakers or event planners. As a speaker, you can encourage people to tweet about your presentation which brings visibility to both you and the event.