By Krista Neher

Source: KristaNeher.com

Most event planners want to generate social media mentions at their event — to build awareness and drive attendance for the next year. The challenge is always HOW to get people talking.

I recently put on a social media marketing conference in Cincinnati Ohio, and we wanted to make the event more interactive by encouraging our audience to share their experience on Twitter. In addition to sharing a hashtag, we created a number of contests to remind people to keep tweeting and to bring visibility to the event.

As a result, we were actually a trending topic on Twitter for the day ;-)

In addition to including the hashtag everywhere, we also ran a number of contests including:

  • Best tweet from each keynote (selected by the keynote speaker)
  • Most interesting Tweet of the day
  • Best instagram photo of the day
  • Best quote from a speaker for the day
  • Most retweeted Tweet of the day

The result was that we had a variety of prizes throughout the day which kept the enthusiasm level high. Our prizes were small – Boot Camp Digital prize packs or a free book.

This is a strategy that can be used by speakers or event planners. As a speaker, you can encourage people to tweet about your presentation which brings visibility to both you and the event.

Krista Neher

Author: Krista Neher

Krista Neher is the CEO of Boot Camp Digital, author of the bestselling Social Media Field Guide, Visual Social Media Marketing and the textbook Social Media Marketing: A Strategic Approach and an international speaker. Krista is a social media pioneer, having run one of the first successful corporate Twitter accounts – before social media was even a recognized phrase. Krista has over 10 years of branding and marketing experience, working with companies like Procter & Gamble, GE, Macy’s, Google and the United States Senate and has been featured as an expert in the New York Times, CNN, Wall Street Journal, NBC, CBS, Mashable and the Associated Press. Krista is passionate about social media and created one of the first accredited social media certification programs in the world.