Facebook continues as the most popular social online network that reaches all demographics from teens to seniors. For a church, Facebook can be a vehicle to easily spread the word to friends of friends. When a church Facebook page posts new content, the churches’ readers see the posts.
A church Facebook page is great way to draw in guests. Guests can see the inside of the life of a church before visiting. Facebook also provides valuable, free tools which can help churches to measure their results.
Why have a Church Facebook Page?
1. Upload compelling original photos and videos. Videos, live and recorded, have special engagement power. Videos of dramatic and musical presentations are especially captivating and uplifting. Photos of church participants happily involved in church activities and outreaches are inspiring and engaging.
2. Post daily updates; these posts are automatically dated. The more frequently that posts are made to Facebook, the greater the opportunities of a church member or guest seeing that update in their newsfeed.
3. Encourage interaction with other readers or moderators. Facebook provides a way to get to know others in churches and their ministries better. Pictures of people participating in churches and outreach projects provide “a thousand words.”
4. Facebook is mobile. Readers can quickly read posts on their computers or phones. Daily and sometimes even on a moment by moment basis, readers can feel vitally connected to what is going on on the church Facebook page and in the life of the church.
How your Church can use Facebook
1. Engaging, original photography is critical. Be sure to get the proper permission for use of photography which is not owned by the church. Photos should be of church members and activities. The goal is to enable viewers to feel as included as possible.
2. A church Facebook page should be dynamic with new posts and updates each day. Moderators should respond daily to comments or questions on the page.
3. Having an attentive moderator or administrator for the church Facebook page or site is critical. The moderator can “pin” an important update or guideline at the top of the Facebook page, where it will always be seen before other updates. The moderator should guard the page from unwanted controversies, conflict, or communications that are destructive.
4. Posts on Facebook should be engaging but brief. Church Facebook pages should role model effective, Christian communication. For example, the Bible says, “Let no unwholesome word proceed from your mouth, but only such a word as is good for edification according to the need of the moment, so that it will give grace to those who hear.” (Ephesians 4:29)
5. Posts should be relevant and interesting to today’s audiences. They should include invitations to church activities and notices about church services for the public.
Facebook can draw, include, and inform readers in timely, captivating, and engaging ways. An effective church Facebook page can create a sense of community, belonging, and ongoing enrichment. Let your church Facebook page be a source of positive stories, information, and inspiration. It is a win-win tool for all!
Dr. Diane Howard is a frontline journalist known for exclusive interviews with leading figures in artistic, redemptive media. She has been involved in decades of qualitative and quantitative research on the verifiable power of role models. She also serves as talent and as a dialogue, dialect, voice-over coach. A former Professor of Performance, Media, and Film Studies with a Ph.D. in Performance Studies (College of Communication, University of Texas, Austin), she has been involved in multiple aspects of artistic, redemptive communication media, regionally to internationally. She can be found online at dianehoward.com.
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